So Jin Park

Critical Graphic Designer, 
Glass, Podcast, Newsletter, Crochet
Here are only the projects created during my studies in the Burg Giebichenstein Kunsthochschule. This site will be updated soon.
IG @your_park__

A text, algorithmic text, artificial text

A. Text

“Through algorithms, one can see through human society—especially one aspect: inequality.”

Algorithms are considered neutral. They are actually not because they are man-made tools. Social, political and personal aspects play a significant role in the production and use of a tool. Also, data—the learning material for algorithms—is completely same as society.

For these reasons, algorithms and AI can perform a task that no one expected: human discrimination. But not everyone is discriminated by them, but those who are neither male, white-skinned, heterosexual nor indigenous. This is called "algorithmic bias."

How would an algorithm “express its opinion” about the texts that I have collected on the subject of “algorithmic bias?” This collection of texts was converted into a dataset and an algorithm (RNN) generated four texts based on it. I have also written a text on the following points, among others, based on the same dataset: blind trust in technology, fragile and non-inclusive data, examples and reasons for discriminatory algorithms and AI, and ways to digital and analog democracy.

By writing this book with an algorithm, I, a non-programmer, wanted to ask myself the following questions: What is an algorithm? Which influences algorithms and AI have on me and on (international) society? What are the meanings of generated texts? What might the future of books look like? And above all, how can we create objective algorithms in order to build an equal and digitally democratic society?


10. 2019 – 2. 2020

Prof. Matthias Görlich, Peter Hermans

Download the pdf version of the book

For experimental graphic design


Identity Design for the gallery ‘A to Z Presents’ in Berlin, an exhibition space for experimental graphic design.
Collaboration with Anja Lutz and Juliana Toro.

Identity Design (Logo, Letterhead, Signage)

4. 2019

Brocken silence


This project alerts to the microaggression, racism, and discrimination against Asians and Asian-looking people in western countries.

We collected personal reports on this theme. We organized meetings with students at the Burg Giebichenstein University of Art and Design Halle to discussed about this theme openly, express anger, obtain psychological stability, refind confidence and react effectively against discriminative situations in the future. Further, we visualized and publicized relevant issues on the website

So Jin Park, Jihee Lee

Website, Campaigns, Poster

7. 2016 - 12. 2018

Giebichenstein Design Preis 2017
Support by German Federal Ministry of Education and Research
Premio Nazionale delle Arti 2017, design section, finalist
Support by Halbe Treppe, Burg Giebichenstein University of Art and Design Halle, Germany

Kunststiftung Sachsen Anhalt
(Halle an der Saale, Germany, Oct, Nov 2017)
Premio Nazionale delle Arti
(Faenza, Italy, Sep, Oct 2017)
3,2,1, go! Exhibition during the DGTF 2017
(Halle/Saale, Dec 2017)

Gesine Grotrian, Carla Streckwall

(the website works best with Chrome. There is only desktop-version.)

> Personal contiuation of this project
Participation in the panel discussion ‘Ich sehe was, was du nicht siehst’ (11. 12. 2017, Burg Giebichenstein University of Art and Design Halle)
Poster design for LAMSA, with Hyunhye Byun (das Landesnetzwerk Migrantenorganisationen In Sachsen-Anhalt, 5. 2018)
Statement T-shirt workshop (with Hyunhye Byun, Yonghak Jo,  12. 2018)

You Use the Internet, Right?

The Digitl Silk Road

Digital data is an international product. It is produced, stored in specific locations and can be delivered anywhere in the world. In 2013, China launched the project ‘Fiber Optic Silk Road’. This terrestrial digital road will provide a much shorter telecommunications route than the current ‘SEA-Me-We 3’, the 39,000 km long optical fiber cable under the sea. The new silk road will provide faster Internet speed, less CO2 emission, more access to the int. data networks and new chances for central Asian countries, business opportunities for telecom companies, financial benefits for hedge fund companies, and so on.


I wrote a critical summary of it in 18 words, designed a typeface and lasered these words with acrylic glass. Using the principle and material of optical fibers, this object invites us to literally lit a hidden question: What happens actually when we use the Internet without thinking?

Participative Object, Acrylic Glass, Custom Typeface

4.–7. 2018

Prof. Andrea Tinnes, Pawel Wolowitsch

Rights Of An Island


70% of all countries are currently involved in territorial conflicts. 44 islands around the world are claimed by more than two countries. 

A territory is linked to natural resources, religious sites, historical and strategical importance, etc. This is why territorial conflicts can generate international violence. This violence is connected to rights and sovereignty of a country and also international peace.

The Island Times talks about overstepping of national borders and  rights and history of a country. As you leaf through, layout lines get wilder because tension rises. But on the last page, it suggests peaceful solutions for all the islands in conflict.

Newspaper (Opakal, 80g)

4.-7. 2017

Prof. Andrea Tinnes, Anja Kaiser